Weekly Video Recap: Learn How To Make Wire Wrapped Butterflies, Whimsical Earrings, And Stunning Chain Necklaces

Weekly Video Recap: Learn How To Make Wire Wrapped Butterflies, Whimsical Earrings, And Stunning Chain Necklaces

Well. A lot has happened in a week. The news has been a little scary. Once the pressing business of the day has been tackled, we think it is just as important to slow down and enjoy your passions. We think indulging in hobbies and crafts is every bit as important to dealing with the complexities of life. Don't lose your urge to create. Making  jewelry and creating art gives us clari…
It's Easy Being Green

It's Easy Being Green

Are you ready for winter to finally be over? At  Soft Flex Company, we are all excited for the leafy palette of spring. The cold blues and whites of winter are elegant and wonderful, but the grassy splendor of green is a welcome change. Today, we are revisiting one of our archive articles. Melissa J. Lee had some lush ideas for summer jewelry that we think are fantastic for St. Patr…
5 Techniques Every Beader Should Know

5 Techniques Every Beader Should Know

Would you like to become a better beader?  Making jewelry is an easy craft to pick up, but if you want to master your skills, you need to expand your technical knowledge. Today, we have collected five techniques we think are essential for becoming a better bead stringer. We will teach you how to crimp. How to open a jump ring. How to make handcrafted ear wires and more. If you…
Weekly Video Recap: Wonderful Whimsical Jewelry Making

Weekly Video Recap: Wonderful Whimsical Jewelry Making

We had a gleeful week making jewelry on Mulberry Street. We dreamed some dreams and made some wonderful wockets with our latest kit – The  Whimsical Beadtastical Design Kit (Sold Out). Every month we reveal the contents of our latest kit on our favorite day of the month - Kit Day. This Kit Day was a real Wacky Wednesday! You are going love Sara's project idea. If you lo…
Finished Jewelry Designs From Our Dark Heart Design Kit

Finished Jewelry Designs From Our Dark Heart Design Kit

Welcome to Kit Day. Today is our favorite  company holiday. We unveil our most recent mystery themed jewelry making kit and explore its contents. Last month we offered a Dr. Seuss inspired kit. The Whimsical Beadtastical Design Kit (Sold Out) was a cheerful ode to one of our favorite writers. We will unbox this fun kit and make some jewelry, live on Facebook.You are going to love ou…