It's Easy Being Green

It's Easy Being Green

Are you ready for winter to finally be over? At  Soft Flex Company, we are all excited for the leafy palette of spring. The cold blues and whites of winter are elegant and wonderful, but the grassy splendor of green is a welcome change. Today, we are revisiting one of our archive articles. Melissa J. Lee had some lush ideas for summer jewelry that we think are fantastic for St. Patr…
5 Techniques Every Beader Should Know

5 Techniques Every Beader Should Know

Would you like to become a better beader?  Making jewelry is an easy craft to pick up, but if you want to master your skills, you need to expand your technical knowledge. Today, we have collected five techniques we think are essential for becoming a better bead stringer. We will teach you how to crimp. How to open a jump ring. How to make handcrafted ear wires and more. If you…
Weekly Video Recap: Wonderful Whimsical Jewelry Making

Weekly Video Recap: Wonderful Whimsical Jewelry Making

We had a gleeful week making jewelry on Mulberry Street. We dreamed some dreams and made some wonderful wockets with our latest kit – The  Whimsical Beadtastical Design Kit (Sold Out). Every month we reveal the contents of our latest kit on our favorite day of the month - Kit Day. This Kit Day was a real Wacky Wednesday! You are going love Sara's project idea. If you lo…
Finished Jewelry Designs From Our Dark Heart Design Kit

Finished Jewelry Designs From Our Dark Heart Design Kit

Welcome to Kit Day. Today is our favorite  company holiday. We unveil our most recent mystery themed jewelry making kit and explore its contents. Last month we offered a Dr. Seuss inspired kit. The Whimsical Beadtastical Design Kit (Sold Out) was a cheerful ode to one of our favorite writers. We will unbox this fun kit and make some jewelry, live on Facebook.You are going to love ou…
Weekly Video Recap: Metal Stamping Basics - DIY Custom Jewelry

Weekly Video Recap: Metal Stamping Basics - DIY Custom Jewelry

Good afternoon, friends! We focused on metal stamped jewelry, this week. Making a personalized name necklace or unique earrings for your dearest is a fantastic way of saying, "I love you". Do you want to learn metal stamping basics? Check out this fun video recap! Stick around - there is a storm of creative jewelry designing on the horizon. We are unveiling our most recent kit next Wednesday. We a…