Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

This week on Free Spirit Beading with Kristen Fagan, I show how to make a woven bracelet using rainbow colored crystal beads, Soft Touch™ and Soft Flex® beading wire on a Mini Macrame Board. This wrap

Hurry!  Halloween is just around the corner. It is time to get your jewelry projects finished! We have a spook-tacular mix of wire wrapping ideas for this ghoulish holiday. We have some easy projects

It has been an amazing week at Soft Flex Company. Sara, our beading and jewelry making guru, delivered her first boy on Thursday! Baby boys are wonderful. We are so excited for the Oehler family. You

Would you like to learn how to make Halloween jewelry? We have some great craft ideas for children of all ages. Today, we are looking at the fun side of Halloween. We are making jewelry with the soft

Do you love Czech Glass Beads? Make sure you grab one of our Czech Republic Surprise Collections. Our beading wizard, Sara Oehler, is your personal shopper for this exotic collection of lovely beads.

Well, the  holidays are over and life is returning to a familiar busy pace. We hope you had some time to relax and take a needed break. After sharing warm moments and good fun with our friends and fam

Wholesale Beads and Jewelry-Making Supplies for DesignersWhether you are an up and coming or seasoned, professional, jewelry-making designer, you are probably looking for quality wholesale beads and...

Welcome back, beautiful beaders! If you are a resident of the United States, we hope you had a fantastic holiday weekend that was full of fireworks, friends, and family. If you live elsewhere, we hope

Let's get fit for summer! Hold on, we are not talking about curling weights and doing deadlifts. Let's leave that to the pros! Beads are vitamins for healthy creativity! We are talking about flexing o

What a glorious week of creativity! We celebrated  Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry making kit was a real

The most ghoulish time of the year is approaching. Learn how to make beaded jewelry for Halloween. Spooky scary skeletons and grinning goblins will be jealous of your macabre fashion sense. Grab your

Make your Christmas tree truly special this year. Learn how to make these four easy  Craft Wire ornaments. If you have a jig board, this will be a breeze - if you don’t you can always work free-hand.

More Halloween jewelry! Learn how to make scary necklaces and haunted bracelets. Add some sinister fun to your jewelry armoire. Lots of fun beading project ideas. No tricks just treats. Celebrate the

Let’s learn how to make New Year’s Eve jewelry. We think New Year’s Eve fashion should be lush and high end. We want class and elegance and we want to end the year on a high note. Soft Flex Extreme is