Did you join us for Kit Day this week? Kit Day is the last Wednesday of each month. On that day, we reveal the contents of our latest mystery kit and introduce our newest one. This time, we entered an

Our Badlands Design Kit was an unconventional collection of fall themed beading supplies. We wanted an autumn colorway, but we wanted to express it without seasons, leaves or a pumpkin motif. We

Is there anything better than a  Pool Party? We think spending the afternoon with good friends and cool waters is a little slice of nirvana. We celebrated the spirit of a perfect summer day at the poo

We celebrated Kit Day with our Sunset Splendor Design Kit. This collection of jewelry making supplies evoked the electric skies with rich reds, pinks, and warm brown tones. Live viewers of our kit rev

We recently had a clever coupon called COLDHEART. This was a play on the weather and the upcoming holiday. This week, we watched videos that embodied this mix of frosty chills and fiery passion. Do yo

It is a beautiful spring day! The sun is gleaming and the flowers are swimming in the soft breeze. Has Mother Nature inspired you to animate your wardrobe? We have a collection of jewelry making video

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a ce

Tomorrow is  Kit Day! If you are unfamiliar, Kit Day is a Soft Flex Company holiday. It is the day we release our newest jewelry making kit and unbox our last, live on Facebook. On our social media, o

Spring is almost here! Do you need a boost of creative energy? We have nine fabulous jewelry making videos that are going to give you a blast of inspiration. This is a great weekend to spend some qual

It was a short, but amazing week! We celebrated Kit Day on Wednesday and released our latest mystery themed collection of beading supplies. This jewelry making kit was LOADED with beach style and cozy

Boy, do we have a treat for you! If you enjoyed the big savings and fun of our Holiday Market Shop Hop, you are going to love the Bead Shopping Network! We are bringing six fabulous bead shops togethe

Can you believe it is already October? We have WICKED jewelry ideas for Halloween. We are designing with our Wicked Brew jewelry making kit. This colorful kit is an homage to the Wicked movie and Wiza

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed

Fall is almost here! Let's embrace the changing seasons. We love the splash of summer colors but we are looking forward to the warm and earthy tones of autumn. This week we celebrated by unboxing our

Create pure poetry with our themed jewelry making kits! Our previous kit, the Book Lovers Design Kit (Sold Out), was a celebration of romantic tales and fantastic worlds. This library of beading