You do not have to be a beach bum to appreciate a colorful tsunami of beach inspired jewelry. On this recap, we are looking at vibrant summer jewelry from our Surf's Up Design Kit. This collection wil

It was a BIG week of beading parties at Soft Flex Company. Our Free Spirit Beader, Kristen, headed off to join Jill Wiseman for a beading party. Back home, Sara and Jenifer Miller enjoyed some quality

The Great Bead Extravaganza is here! Fall Fest 2025 starts Friday night with an exciting preview party. The amazing events and inspiration starts on Saturday morning and the festivities continue until

Another jam packed jewelry making recap for you! This week was full of fun. We had a beading party with Danielle Wickes. Danielle showed us how to make a pendant or earrings with a brick stitch design

Good afternoon, lovely beaders and jewelry designers! Today feels like an amazing day for creating something special. If you need a muse, we have three great videos to binge on. These videos are easy

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Old Man Winter is packing his bags. The cold has bitten our bones and we are ready for a season of renewal. This week, we celebrated the change of the seasons with lively jewelry project ideas. Comple

This jewelry tutorial recap is full of exciting ideas and inspiration! This week we celebrated colorful jewelry projects. We were inspired by Pantone's 2024 Color of the Year (Peach Fuzz) and the stri

We have a stellar assortment of jewelry making videos for you! Update your style or learn a new technique. Check out this blog and learn how to wire wrap a stunning pendant. Learn how to make gorgeous

We are at the tail end of a fabulous year of jewelry making projects. We are exploring new colors and concepts. We love the Pantone Color Of The Year 2025 - Mocha Mousse. This indulgent color is rich

The sky is the limit for learning a new jewelry making technique. This week, we watched our friends show us how to make a spectrum of stunning jewelry and crafts. Learn how to make beaded Kumihimo jew

We are filled with gratitude. Thank you for being the most amazing community. We could not have asked for more creative friends and makers! This month, we released our Thanks A Latte jewelry making ki

Halloween will be here before you know it! Let's look some exciting jewelry making ideas for the most spooktacular day of the year! Melissa J. Lee gave us some wonderful jewelry and craft ideas. She u

Crimping Pliers. There are so many to choose from these days! Here at Soft Flex, we currently offer four crimping pliers. Which ones do you need in your jewelry making kit and which ones are not meant

Hello June! This is a huge month for beading. The Bead&Button Show is in full swing in downtown Milwaukee. Bead&Button is the largest consumer bead show in the world. We are covering the event with ou