Come aboard, shipmate! We are underway on a jewelry making adventure. Hope you have a sturdy set of sea legs and are ready to explore a vast ocean of creativity. This week, we crested the waves and ch

It was a short week for us. We celebrated  Labor Day in the States. So, this week went quick. But that does not mean were are lacking content today. Far from it. We have six videos for you. Lots of fu

James is back for another YouTube episode of Conversations in Wire. This time, he is creating words with Craft Wire. He is going to take you through the process of wrapping wire into letters. Imagine

Join our VIB jewelry making community! Our Facebook group is loaded with talented jewelry crafters and inspirational artists. You can find daily creative prompts and masterful jewelry designs. Today,

Do you support small businesses? If so, you are the reason small companies, like ours, are still alive and kicking in the post-pandemic era. We could not have weathered the 2020 storm without people l

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

We are celebrating the Sundance Catalog this week. If you are not familiar with the catalog, it is part of the Sundance Group. This group is a conglomeration of business entities that seek to inspire

We have a little bit of everything in this week's recap. Kristen showed us how to make an enchanting necklace with one of our latest bead mixes. We joined our friends (and fellow presenters) from The

Are you ready to explore a bold new year with us? We kicked off the celebration with our Deco the Halls Design Kit. This kit is an elegant New Year's Eve gala and a nod to the classic style of Art Dec

Make this summer memorable with our colorful beading wire, colorful beads, and colorful jewelry projects! We have been exploring the vibrant habitat of the hawksbill sea turtle. These adorable ocean a

This week on Free Spirit Beading with Kristen Fagan, I used some large crescent metal stamping blanks to make a pair of big, bold, boho swing earrings! I was unsure at first if the crescents were a bi

Exciting news for the Soft Flex team! Sara received an award at Bead Fest in Lancaster, Pennsylvania. She was recognized as a Top 5 Community Leader in 2023 by the Interweave Bead & Jewelry Team. This

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled

Can somebody please pinch me, how in the world is it already St. Patrick's Day? This year is a blur. I am going to need some luck if I want to keep up with my little leprechaun. My wee little laddy is