The  Great Bead Extravaganza is back! This is the BIG BIG weekend! Are you ready? The world's biggest online bead show has returned for Fall Fest 2021. Preview night commences today. There will be a p

Become a better jewelry designer in minutes! We have a quick and easy guide for you. If you love to make handmade jewelry, we are going to show you how to select the right beading wire for the right j

Want to learn how to make amazing earrings on any budget? We love earrings, they can often be made with remnant wire and leftover beads from other projects. They don't require many tools. And you can

Are you a jewelry designer or looking to sell some of your crafty creations? Today we are looking at the best websites for selling handmade jewelry. We have collected some tips and helpful links. Ever

We have some bewitching Halloween jewelry ideas for you this season. Need an elegant goth necklace for a gathering around the cauldron? How about some skeleton earrings for your favorite zombie? We ha

Soft Flex Company is at The Whole Bead Show in November. Make sure you visit our booth (606, 608, 709). We will be showing you how to make jewelry. We will be selling beading wire, tools, and jewelry

The biggest bead show in the world is right around the corner. Beginning in the middle of January and running throughout February, the city of Tucson, Arizona, turns into one gigantic bead store. Conv

The Great Bead Extravaganza is the world's most exciting virtual bead show. You can visit this massive celebration of beading and jewelry making from the comfort of your couch. If you have never visit

Halloween is coming and we have fantastic spooky jewelry making and crafting ideas for you. You can find the beading supplies needed on our  website. These projects are elegant and mysterious. Want to

Have you ever wondered how your beaded bracelet came about? What about the earrings and the beaded necklace that look so elegant together? Our favorite craft has been around for thousands of years. Be

A single spark ignites a bonfire. The crude beginning of beading and jewelry making evolved into a wildfire of creativity and jewelry design. Bead stringing began with egg and stone. It escalated into

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Brrrr! A cold snap left our teeth chattering this week. We stayed warm by making jewelry and sharing our crafts with family. How did you beat the chill? This week, we learned how to make  macrame brac

Don't wait until the last minute to grab your gifts. This year, make the  holiday season a celebration of creativity. We have DIY projects that are perfect for all of your friends and family. Learn ho

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo