We love new goodies. We have our favorite beading wire. We have our favorite cutters and crimping pliers. But we love new toys! It is that time of year when we shuffle off some of our old merchandise

Regardless if  jewelry making is a casual pursuit, a passion, or a profession, it should be a fun way to express your creativity. Getting stuck working on a difficult  design is just no fun. Thankfull

Would you like to know the quickest way to become a  jewelry making expert? Learn how to master your crimping process. Crimping and using crimp beads can be intimidating at first. But, with this helpf

Good Friday everybody! We have some amazing  videos for you this week. If you love Pantone color choices or just want a breezy summer necklace, you are in the right spot. We have some instructive and 

If you have never been to a bead show, the  Great Bead Extravaganza is the next best thing. This virtual event is the closest you can get, without leaving the house, to walking the halls of a bustling

Happy Wednesday to all of you lovely, creative people! Today we have a scrumptious serving of  Soft Flex Craft Wire projects. Craft Wire is surprisingly versatile. Craft Wire is great for:  knitting, 

Who doesn't love  Halloween? It is a great time for making jewelry. Halloween is a chance to be playful and create themed DIY holiday jewelry designs. You do not have to take yourself seriously. Craft

Kumihimo boards are incredibly versatile. They are great for making braids with fiber, beading string, and silk. But, did you know you can also use a stiffer wire on them? Soft Flex employee, James Br

You should be making gallery quality jewelry. What is holding you back? We are looking at nine things that will help make you a better beader. Learn how to make a secure necklace that will never break

Have you used our premium beading wire?  Soft Touch has the strength of steel and the grace of silk. Soft Touch is perfect for any jewelry that demands the finest drape. Whether you are stringing

The most ghoulish time of the year is approaching. Learn how to make beaded jewelry for Halloween. Spooky scary skeletons and grinning goblins will be jealous of your macabre fashion sense. Grab your

Imagine being the lone soul on a vast empty beach, surrounded by cool winds, lapping waters, and the occasional chirp of a passing seagull.  Tranquility Trios Beading Wire is a collection of colors we

Is your work space a scattered mess? You need to organize and declutter! Do you need storage ideas and solutions so you can stash your beading supplies and tools? We are exploring ideas for every budg

More Halloween jewelry! Learn how to make scary necklaces and haunted bracelets. Add some sinister fun to your jewelry armoire. Lots of fun beading project ideas. No tricks just treats. Celebrate the

Do you wear a cloth mask or a surgical mask? It is not the most enjoyable accessory, right? There are a few different ways to look at it: you can wear it and do your business, you can wear it and comp