Can you believe it is already October? We have WICKED jewelry ideas for Halloween. We are designing with our Wicked Brew jewelry making kit. This colorful kit is an homage to the Wicked movie and Wiza

On our previous  Kit Day, we celebrated hanami or flower viewing. Hanami is the Japanese tradition of viewing the blooming sakura or cherry blossom. We opened our themed mystery kit - the Cherry Bloss

World Gratitude Day is on the way and we are celebrating with a Grateful Heart! This week we watched our friends design with our Grateful Heart jewelry making kit. And we created our own magic with th

This has been an amazing summer! We are celebrating with a CARNIVAL themed spectacle of summer colors and styles. You are going to love the attractions and creative rides in this jewelry making recap.

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Macrame is the ancient art of knotting. It has been used to create decorative fringes or functional textiles and tools. It's origin is credited to Arabic weavers in the 13th century. They may have cre

Summer is almost here and we are gearing up for beach weather. Do you want to DAZZLE the surf with a stunning necklace? We have a gallery quality design that you are going to love! We had a blast with

Summer is just around the corner. We are already making beachy bracelets and surf inspired necklaces with our latest jewelry making kit - Surf's Up! This STUNNING collection of beading supplies is an

Today, we have three free craft project ideas for Easter! These designs are beginner friendly and fun. Decorate your home with a wire wrapped candle. Make your dinner table more festive with a beautif

It is too hot outside! Leaving the house is like walking into a blast furnace. We hope you are staying safe and cool and away from that arrogant and mean old sun. Let's keep our mind off the swelterin

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

It's  Kit Day tomorrow! Kit Day is a Soft Flex Company holiday. On the last Wednesday of each month, we release a new jewelry making kit full of themed beading supplies. We also unbox our previous kit

We are looking forward to this holiday weekend ( Labor Day for those of us in the USA). This means we get some extra time to learn how to make jewelry with our WigJig Delphi Wire Jigs. We are also exc

The  holiday season is in full swing! Today we have a heaping serving of jewelry making projects that you are going to love. We have a filling main course of gift giving inspiration. We have sweet des

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo