The BIG BIG bead show is just around the corner! The  Great Bead Extravaganza is the world's biggest virtual bead show. The show is your place to indulge in huge sales and meet excitin ...

We had another exciting week of  jewelry making videos. We hope you were able to join us live. But if you were not, don't fret, you can catch up! We made some holiday crafts that would ...

Would you like an introduction to metal stamping and custom jewelry? We have metal letter stamps and tools on our shelves that are perfect for making a name necklace and other personalized ...

Did you have a spooky scary Halloween? We spent the week  designing jewelry to make our holiday stylish and supernatural. We love making this ghostly day gorgeous. If you like Hallowee ...

What an amazing end to an amazing year! We hope your New Years celebration was as glorious and exciting as ours. At Soft Flex Company, we are all invigorated and ready to make some magical jewe ...

We had a lot of fun  making jewelry with our design kits this week. Have you purchased one of our kits yet? Each kit we sell is a themed jewelry making adventure. We brainstorm an idea. We ...

Hello beautiful beaders! We hope you had a healthy and amazing week. We spent ours making some alluring jewelry and embracing all things arts and crafts. We have a fabulous mask video for you ...

Happy Friday, happy people! We had a huge week of instructive and exciting jewelry making videos. We touched on so many different crafts. You don't want to miss this wrap up! There is somethi ...

We had a blast filming jewelry making videos this week. Do you want to learn some new jewelry tips and tricks? We learned how to make handmade art that you are going to love to wear! We lo ...

Have you looked at the gold rate today? Gold prices are soaring. At the beginning of 2020 gold pricing rose five hundred dollars an ounce. The highest in a decade, according to  Monex Preci ...

Beads have been intertwined with the human experience since we began recording our time on this rock. They have ignited our curiosity and inspired our creativity. Right now, we are looking at beads t ...

The  Great Bead Extravaganza has returned. The world's biggest online bead show was back for a second showing. This exciting live bead show was full of unique vendors and talented jewe ...

The Great Bead Extravaganza returned in February. Did you join us for the world's biggest virtual bead show? This edition of TGBE was a celebration of Tucson. Every year, the ...

Want to accelerate your jewelry making skills? We have mystery themed jewelry kits that include everything a beginner needs to launch a new bead stringing hobby. The kits are also a great way for ...

What do you know about Soft Flex Craft Wire? Have you ever worked with a firm wire that can be work hardened and shaped? Have you ever wanted to make your own jewelry findings at home? This v ...