Are you ready for winter to finally be over? At  Soft Flex Company, we are all excited for the leafy palette of spring. The cold blues and whites of winter are elegant and wonderful, but th ...

The wonderful wizards at the  Great Bead Extravaganza Facebook group are exploring fantasy. Join the Facebook group and follow along! Each month, the group is exploring the latest in jewelry ...

Metal components can be easy to overlook when making a bracelet or a beautiful necklace. Sometimes we get so focused on the beads and shaping our patterns and colors in pleasing designs that we fin ...

Macrame is back! You might think macrame design disappeared with disco, but we have a contemporary DIY jewelry idea that is going to be a game changer. Macrame is not just for fibers and ...

We love a  beading party! B.Y.O.B (bring your own beads)! This week, TierraCast designer Tracy Proctor joined us for a live jewelry making jamboree. If you love jewelry, you won't w ...

Welcome to  Kit Day! We hope you are enjoying Customer Appreciation Week. Are you ready for more fun? Queen bees, Sara and Kristen, are going to give us a show. Today, they a ...

Color is amazing. Color is organic and wonderful. If you settle for sterile gray beading wire, your jewelry will be calculated, but boring. Breathe some life into your jewelry making sup ...

It is  Kit Day at Soft Flex Company! Our favorite day of the month! Today we are going to look at finished designs from a previous kit - Renewal (Sold Out). We have finished jewel ...

Our Enchanted Forest jewelry making kit is a mystical celebration of ancient timberlands and high fantasy. This collection of beading supplies is meant to evoke a moonlit night in a secluded mag ...

Beading Party! This week was a blast. We had fun making beach jewelry with Sam Siegel. Do you love the colorway of a shimmering shore? Golden sand, aquamarine, and sapphire waves - this timel ...

The Great Bead Extravaganza returned with an exciting Spring Fling theme. If you have never visited the world's biggest virtual bead show, don't worry, you can catch up on the fun on ...

We love new goodies. We have our favorite beading wire. We have our favorite cutters and crimping pliers. But we love new toys! It is that time of year when we shuffle off some of o ...

If you have never been to a bead show, the  Great Bead Extravaganza is the next best thing. This virtual event is the closest you can get, without leaving the house, to walking the halls of ...

Sara had a lot of fun opening a "Breakfast at Tiffany's" Magical Mystery Box from Jesse James Beads. Jesse James has a wonderful selection of decadent beads on their site. Sara knew th ...

Love is in the air! We were lovestruck with jewelry this week. Cupid's arrows tickled our creative sides and we spent our days dreaming up lovely new jewelry ideas. We learned how to make earrings wi ...