Star gazers celebrated this week as our sun and satellite put on a galactic display. The moon took centerstage and showed jewelry lovers what a real ring of fire looks like. We celebrated with heavenl

Spring is back. Time for dancing beds of daises and fragrant fields of blossoming flowers. We love making vibrant jewelry to celebrate this colorful season. Nothing lifts the spirits like radiant neck

Get ready to sparkle in style this St. Patrick’s Day! Don’t get caught without your share of green on! Our blog is bursting with festive jewelry and crafty décor ideas to bring out your inner leprecha

We love color. From our colorful Trios Beading Wire Packs to our books (Show Your Colors), we love color and the richness it brings to jewelry making. Last week, we looked at the dreamy greens of the

Love is in the air! We were lovestruck with jewelry this week. Cupid's arrows tickled our creative sides and we spent our days dreaming up lovely new jewelry ideas. We learned how to make earrings wit

Do you love Czech Glass Beads? Make sure you grab one of our Czech Republic Surprise Collections. Our beading wizard, Sara Oehler, is your personal shopper for this exotic collection of lovely beads.

Are you ready for winter to finally be over? At  Soft Flex Company, we are all excited for the leafy palette of spring. The cold blues and whites of winter are elegant and wonderful, but the grassy sp

The Great Bead Extravaganza returned with an exciting Spring Fling theme. If you have never visited the world's biggest virtual bead show, don't worry, you can catch up on the fun on the official Face

Welcome to our favorite day of each month - Kit Day! Today we are unboxing our latest jewelry making kit (Purple Petals), revealing our newest kit (Happy Owl-Leen), and taking a look at the designs ou

Our Enchanted Forest jewelry making kit is a mystical celebration of ancient timberlands and high fantasy. This collection of beading supplies is meant to evoke a moonlit night in a secluded magical g

We love new goodies. We have our favorite beading wire. We have our favorite cutters and crimping pliers. But we love new toys! It is that time of year when we shuffle off some of our old merchandise

We have some bewitching Halloween jewelry ideas for you this season. Need an elegant goth necklace for a gathering around the cauldron? How about some skeleton earrings for your favorite zombie? We ha

If you have never been to a bead show, the  Great Bead Extravaganza is the next best thing. This virtual event is the closest you can get, without leaving the house, to walking the halls of a bustling

Halloween will be here before you know it! Let's look some exciting jewelry making ideas for the most spooktacular day of the year! Melissa J. Lee gave us some wonderful jewelry and craft ideas. She u

Happy Friday! What a crazy week. Torrential rain flooded the roads near our office and kept us at home for a day. The rain continued and Sara had to postpone her  Purple Rain Design Challenge video on