We have had a blast sharing our jewelry making demonstrations with you during our 4th annual Customer Appreciation Week! We staged 14 beading videos, sales, and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. Thank you for choosing small businesses for your crafting purchases!

Our Epic Live Bead Sale is open for shopping! Click the image above to get taken to our new sales platform. Sale ends late Sunday night. You can register to shop here - Register. And download our app here - Soft Flex App.

Check out the presenters featured this year. We spent time with Cassandra Spicer of Beads to Live By, Kay Goss of Star's Beads and Beadorea, Abbi Berta of The Bead Place, Danielle Wickes of Danielle Wickes Jewelry, Sam Siegel and Shyra Dawson of Sam's Bead Shop, Nealay Patel of SilverSilk & More, Rebecca Combs of Design & Adorn, and Joyce, Sara, and Kristen from Soft Flex Company. Elena Kawachi of Mirrix Looms was scheduled to attend, but unforeseen circumstances arose. We will have to feature her in a future Beading Party!

If you want to purchase any of the kits featured in the videos (providing they are still available) make sure you visit our Customer Appreciation Week web page. That page will be updated frequently.

4th Annual Customer Appreciation Week - Creating Joy One Bead At A Time

Meet The Guest Presenters of CAW 2024!

Look at the exciting list of talented exhibitors and creative minds that gathered to help us celebrate this big event! Each company offered a unique kit that you could purchase and follow along on their videos. Each video was a free beading class. You do not need a kit to make the jewelry the presenters made, but purchasing a kit would support their company and you could make the identical piece they made. All of us are truly grateful to have you supporting our companies. We would not be here without you!

Soft Flex Company's Customer Appreciation Week Kickoff With Sara, Kristen & Joyce

Sara, Kristen, and Joyce discuss Soft Flex Company and Customer Appreciation Week. Get the event preview here. We also unboxed our California Dreaming Design Kit that we created specifically for CAW.

Beads To Live By With Cassandra Spicer

Cassandra Spicer, of Beads to Live By, showed us how to make a stunning triple layered necklace. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Soft Flex Company With Kristen Fagan

Kristen Fagan, of Soft Flex Company, showed us how to make a beaded suncatcher with our California Dreaming Kit. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Star's Beads / Beadorea With Kay Goss

Kay Goss, of Beadorea and Star's Beads, made colorful jewelry with her Creating Colorfully Kit. Learn how to sparkle in style! If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

The Bead Place With Abbi Berta

Abbi Berta, of The Bead Place, showed us how to make a gorgeous necklace with wavy brass tubes and chevron beads from Nepal. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Soft Flex Company With Sara Oehler

Sara Oehler, of Soft Flex Company, showed us how to make a braided bracelet with our California Dreaming Kit. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Danielle Wickes Jewelry With Danielle Wickes

Danielle Wickes, of Danielle Wickes Jewelry, showed us how to make a Sundance catalog inspired bracelet. She then showed us a bonus project - she showed us how to stitch a beaded bead with Soft Flex wire! If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Sam's Bead Shop With Sam Siegel & Shyra Dawson

Sam Siegel and Shyra Dawson, of Sam's Bead Shop, showed us how to make gemmy jewelry with curated gemstones from the Harvest Glow Gem Box. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

SilverSilk & More With Nealay Patel

Nealay Patel, of SilverSilk & More, showed us how to make jewelry using SilverSilk chain and Soft Flex wire. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Design & Adorn With Rebecca Combs

Rebecca Combs, of Design & Adorn, taught us how to make Kumihimo jewelry with her coloful Vignette Kumihimo Kit. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Epic Live Bead Sale With Sara & Joyce

Our Live Sale is open for shopping! Click the image above to get taken to our new sales platform. Our Live Sales are held every other Thursday and end at midnight on Sunday. You can register to shop here - Register. And download our app here - Soft Flex App.

If you would like to learn more about our Live Sales, check out our Live Sale Blog!

Soft Flex Company With Joyce Trowbridge

Joyce Trowbridge, of Soft Flex Company, showed us how to make jewelry with our California Dreaming Kit. If you want to purchase this kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Coffee & Craft Wire With Sara Oehler & Kristen Fagan

Sara Oehler and Kristen Fagan, of Soft Flex Company, enjoyed coffee and jewelry making with Soft Flex Craft Wire. This was an impromptu video to fill Elena Kawachi of Mirrix Looms time slot. We can't wait to spend time with Elena in the near future. If you want to purchase Elana's Kit (if it is still available) make sure you visit our Customer Appreciation Week web page. All kits have limited inventory.

Soft Flex Company's Customer Appreciation Week After Party with Your Guest Presenters!

Thank you for joining our 4th annual Customer Appreciation Week. We are truly grateful to have such a wonderful community of artists and instructive teachers in our community. We are truly grateful to have such an amazing community of creatives on our Facebook group. We love to foster learning and the love of jewelry. If you ever have questions about beading our want to make new friends, make sure you find us on our VIB group and share your designs with us!

Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!

Visit the Soft Flex Company YouTube Channel!

Blog contributor Thomas Soles loves Jazz Age writers and crunchy french fries. His favorite gemstones are Lapis and Pietersite. His favorite hobby is day dreaming. And his favorite mustache is Freddie Mercury's. As you can see, he has a healthy (or possibly unhealthy) sense of humor. You can write to him at Thomas@SoftFlexCompany.com