Begin your weekend with a marathon of EXCITING live sales. The Bead Shopping Network Summer Market starts June 6th at 9am PT. This amazing collective of boutique bead shops will be hosting a train of

Halloween crafts are here! You have to check out these spider ornaments! Beaded spiders are so much fun for the holidays. They make creepy crawly decorations for the scariest day of the year. They als

We hope you are having a holly jolly week. Today, we have an overstuffed stocking full of goodies. We have a merry collection of jewelry making videos. Learn how to make DIY ornaments and homemade Chr

What a week! Kristen kicked things off with a free spirited fall themed necklace design with beads she had from our Wild Mushroom Bead Mix. This mix was from a previous design kit (sold out). But she

Czech Glass Beads are perfect for vibrant spring jewelry. Czech glass flowers and leaves come in a wide assortment of colors and shapes. You can create a beautiful bouquet of beads for a breezy bracel

Welcome to Kit Day! Spring on over and check out our live design kit unboxing on YouTube and Facebook. We are opening the Pastel Party Design Kit. This themed collection of beading supplies is a delig

We are making handcrafted suncatchers with Soft Flex Beading Wire. Soft Flex Wire is a lead-free beading wire for designers that demand strength and durability. Our medium and heavy diameters are grea

Meet  Randee Brown! Randee is a small business owner and creative artist. Her online bead store carries finished jewelry, beading supplies, and handmade gifts. She has a wonderful YouTube channel wher

What a glorious week of creativity! We celebrated  Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry making kit was a real

It's  Kit Day tomorrow! Kit Day is a Soft Flex Company holiday. On the last Wednesday of each month, we release a new jewelry making kit full of themed beading supplies. We also unbox our previous kit

Good day, friends! What a great week. At  Soft Flex Company, we got a nice little break on Monday in observance of  President's Day. It was a shorter week for us, but boy did we stay busy! This week S

Kit Day is tomorrow! We are unboxing our Spider Queen Design Kit and revealing the contents. If you are unfamiliar with our mystery Design Kits, check them out. Each kit is inspired by an iconic theme

We are kicking off National Craft Month with a bang! Do you need an excuse to get creative? Check out our recap of this week's jewelry making and crafting videos and find a little inspiration. Or join

Boo! Did we spook you? We are enjoying the beginning of the scary season. It is never too early to make that perfect gothic necklace or cute pair of Halloween earrings. You can find our Halloween Hust

The wonderful folks at the Great Bead Extravaganza are trendsetters and artisan jewelry designers. Join the Facebook group and follow along! Each month, the group is exploring the latest in jewelry fa