Did you catch our Great Bead Extravaganza last weekend? It was an amazing virtual bead show, full of inventive jewelry designers and exciting bead stores. The idea blossomed when we caught ourselves d

Good Friday everybody! We have some amazing  videos for you this week. If you love Pantone color choices or just want a breezy summer necklace, you are in the right spot. We have some instructive and 

We had a fabulous and colorful week. How about you? Spring cleaning chores are fun when you are making jewelry and playing with beading supplies. This week, we moved our Chrysoprase color beading wire

What a glorious week of creativity! We celebrated  Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry making kit was a real

What an incredible week! We learned how to make jewelry that was simple, but gorgeous and fun. The videos featured in this weeks recap are great for beginners that want to expand their talents or just

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

We are at the tail end of a fabulous year of jewelry making projects. We are exploring new colors and concepts. We love the Pantone Color Of The Year 2025 - Mocha Mousse. This indulgent color is rich

The big event is here! The world's largest virtual bead show is back!  The Great Bead Extravaganza kicks off tonight with Preview Night. Meet the exhibitors and designers that make this beading bonanz

Welcome to another exciting year on our big beautiful planet! Did you make a resolution to learn a new  jewelry making technique? Do you want to pick up a craft that you may have put down? Would you l

Come celebrate National Craft Month with us! March is a joyful month of craft, hobby, and jewelry making creativity. Learn a new technique or explore a medium you never thought you could master. Craft

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

How was your holiday season? Was it full of magic and shared moments with kindred spirits? Did you take quality time to be creative and enjoy the simple things? We are energized and ready to learn new

Do you love all things Halloween? It is fun to celebrate the darkest and spookiest day of the year. But this week, we wanted to look at the softer side of the horror holiday. We learned how to make Ha

Let's get fit for summer! Hold on, we are not talking about curling weights and doing deadlifts. Let's leave that to the pros! Beads are vitamins for healthy creativity! We are talking about flexing o

Did you catch our appearance on JTV this week? It is National Crafting Month and Sara spread some Joyful Beading ideas on Jewel School. Takeovers began on the official Great Bead Extravaganza Facebook