Hooray! It's Friday! We had a glorious week of  jewelry making and fun. We celebrated our mothers on Sunday. We had a guest visit our office. We celebrated Sara's 20th anniversary with Soft Flex Compa

Have you purchased one of our  mystery themed design kits? These jewelry making kits are loaded with goodies and are a steal for the price. We spend a lot of time brainstorming the inspiration for eac

With just a few colors of Soft Flex Beading Wire, an assortment of beads and crimp tubes you can make a delicate multi circle necklace and earrings set! This modern and handmade geometric jewelry desi

I want a colorful spool of Soft Flex for Christmas. Only this wonderful beading wire will do. No bland boring string. No lifeless thread or lines. I want a rainbow of possibilities that is perfect for

The Great Bead Extravaganza Spring Fling 2023 is here! The world's largest virtual bead show is online this weekend. There will be free jewelry tutorials, big big sales, and divine artists sharing ins

Free spirited jewelry design is the order of the day! This video shows you how to finish your knitting spool jewelry with a fantastic hand wrapped Craft Wire cone. A unique finish is guaranteed. Jewel

Behold! My  Halloween hounds, spiders have invaded the Soft Flex Company! Beautiful, bulbous and glittering spiders. These cute little creepy crawlies appeared after James, our Craft Wire guru, create

String in the holidays! We are spending quality time with friends and family. We hope you are sharing warm moments with the ones you love. If you are spending the season with creative minds or want to

Did you make a resolution to spend quality time making art? Do you need to update your creativity? Do you want to learn a new jewelry making technique? We have videos full of easy to follow jewelry ma

WOWZA! We had an action packed week! Here is the recap! On Monday, Kristen showed us how to make an incredible necklace that is perfect for July (or soccer) celebrations. This patriotic design is read

We have a jam packed recap for you! My goodness, there was a lot going on this week. We learned so many fun  techniques and tricks. If you love to make jewelry, you are going to want to check this col

Wow! We had some wonderful  videos this week. Lots of mixed mediums. Lots of jewelry designing techniques. There are so many great hints and helpful instructions in these easy to follow videos. Kriste

How in the world is it Friday already? This week went so fast! We had a lively week of  jewelry making and sales. We had fun learning how use two colors of Soft Flex Beading Wire on a knitting spool.

Another wonderful week of  making jewelry! Happy Friday to you and yours! We had a phenomenal week. We had a big Facebook sale. We filmed some fun jewelry making videos. We introduced some new items t

Earlier this week, Kristen showed how to make beaded spiders using Soft Flex Craft Wire. Then on Wednesday, she opened our Halloween Hustle  Jewelry Making Design Kit to reveal the contents and make H