Have you shopped our live sales before? We started our live sales on Facebook, over a decade ago. We have since moved onto a much easier platform to use - CommentSold. You can shop our sales on Facebo

Beading Party! This week was a blast. We had fun making beach jewelry with Sam Siegel. Do you love the colorway of a shimmering shore? Golden sand, aquamarine, and sapphire waves - this timeless palet

Ghosts have been dancing in the dark hallways, here at Soft Flex Company. We have been celebrating the happy haunting season with Halloween parties and jewelry making fun! If you want to liven up a Ha

The holiday season is still months away. But Christmas is only distant when you look at a calendar. If you like to make your own personalized christmas ornaments and crafts, now is a great time to sta

We had a fun time visiting Abbi Berta, owner of The Bead Place, during our most recent beading party. Abbi has been a presenter for the Great Bead Extravaganza from the very first show. We have enjoye

I'm a metal girl. I like working with metal, playing with metal, melting metal or just making it turn colors. Silver is my favorite, as gold has been just too expensive. The price of silver has seen a

Spiders! These eight legged creatures are so fun to make. They may make you think of Halloween, but these kooky little guys play an important role in another holiday, Christmas! Want to learn how to m

Jenifer Miller, of  BellaRayne Jewelry, is a talented jewelry designer. In June, we watched her make a necklace on her YouTube channel using elements from companies we love (including us - we're biase

What a  colorful week! We had a lot of fun designing with color spools of  Soft Flex Beading Wire and vibrant Bead Mixes. We featured a blog that discussed the importance of pattern and color in jewel

What a brilliant week of color! Making jewelry is so much more fun when you are conducting a symphony of splashy tones! This week, we dipped our toes in the spectrum of our latest design kit - Whimsic

Did you buy our Resort Chic jewelry making kit? This themed kit was a playful ode to fashion designer Lilly Pulitzer. This batch of beading supplies was so colorful and fun that we wanted to share oth

We have some fantastic videos for you today. If you love jewelry and you need a great binge watch, you do not want to miss these. This week we have some stunning earrings and bracelets that do not req

Did you catch our beading party with Jamie Yoshida? Jamie is an easy going creative soul in paradise. She is the owner of  The Bead Gallery in Honolulu. Get inspired to make some beach jewelry for the

What a wonderful week for jewelry! We have been designing some fun bracelets. Kristen used our Winter Wonderland Bead Mix and Trios to create an enchanting macramé bracelet. Sara showed us how she lik

What an exciting morning! Our latest mystery  design kit has hit the shelves! If you love our themed beading kits, you are going to love the  Unicorn Sparkles Design Kit. This kit is full of mystical