Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Soft Flex Company($10 Store Credit Sweepstakes)OFFICIAL RULES VOID WHERE PROHIBITED BY LAW.NO PURCHASE NECESSARY TO ENTER OR WIN.A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.ENTRY INTO...

We are celebrating summer with  wire wrapped jewelry and crafts. If you have never worked with Soft Flex Craft Wire, check out our blog and see how easy it is to create fabulous designs. You do not ne

Did you catch the latest  Great Bead Extravaganza bead show? Fall Fest 2024, was a wonderful weekend of jewelry making videos. If visiting a bead show in person is not an option, TGBE is the best way

Did you join us during the Great Bead Extravaganza? Participating in a big bead show has never been easier! The Midsummer Market theme of the latest show is an homage to Bead and Button. Bead and Butt

Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Each month, at  Soft Flex Company, we put out a brand new kit that is chock full of themed beading supplies. We keep the contents of these jewelry making kits a mystery until Sara unboxes the kit at t

Need some jewelry making ideas? We have a bunch of amazing videos for you! Enhance your spring wardrobe with fashionable floral jewelry. Learn how to make adjustments on a necklace. Learn how to make

We are always looking for exciting new ways to expand our jewelry making ideas and creative output. This week, we looked at a project that used Diamond Glaze adhesive to make beaded bezels. We looked

March was National Craft Month. Did you participate? National Craft Month is a time to find inspiration, inspire others, and appreciate the JOY of making handmade art. It is easy to celebrate. You cou

Spring is back. Time for dancing beds of daises and fragrant fields of blossoming flowers. We love making vibrant jewelry to celebrate this colorful season. Nothing lifts the spirits like radiant neck

Join our latest beading party! We invited our friend  Nealay Patel. We had a lively discussion and shared jewelry ideas. Nealay is a talented jewelry designer and the owner of SilverSilk and More. Nea

Did you join us for our recent beading party? Just before Thanksgiving break, we sat down with Joyce Trowbridge, from Just Bead It. We talked about the jewelry industry and how COVID was affecting her