Good afternoon, friends! We focused on metal stamped jewelry, this week. Making a personalized name necklace or unique earrings for your dearest is a fantastic way of saying, "I love you". Do you want

Lessen your environmental footstep. Little changes can be big strides forward. In this article we explore recycled jewelry. We look at blogs with tips for creating crafts and jewelry with reused objec

It's Kit Day! The most awesome day of the month! Kit Day is a  Soft Flex Company holiday. If you are a member of our VIB Facebook group or part of our social media community, you are probably as excit

Valentine's Day is just around the corner. Stay safe at home and give your sweetheart a hand crafted gift they will love. Tell your true love that we are in this together! We have some flirty jewelry

Celebrate the solar flares with flair of your own! We have radiantly colorful jewelry and  craft ideas. Summer is only a month away - this is the perfect time to start making vibrant necklaces and bra

Would you like a delicious necklace for the summer? Learn how to bead this beautiful necklace by Jamie Hogsett. This refreshing lemon lime design is perfect for a hot summer day. The colored beading w

A trail of rose petals on the floor. A bottle of Chardonnay chilling in an ice bucket. The stirring sounds of Vivaldi whispering through the house. Passion and devotion are on the menu.  Romance Trios

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Happy Wednesday to you! What is your favorite  Trios Beading Wire Pack? Do you like the mystery of Black Magic? Do you love the vibrant pop of Egg Hunt? How about the festive Holly Jolly Trios? There

We are having an amazing week. We are celebrating Sara's twentieth anniversary with Soft Flex Company. Tomorrow is her birthday. And our friend Nealay is visiting us. There is a lot of excitement here

What do you know about  beading cones? If you are a beginner beader, this may be an introduction. If you are a seasoned jewelry designer, you have probably used them many times and even made your own.

Pine needles carpet the floor of the ancient forest. The creaking groan of old bark echoes in the quiet stillness. The world here is green and abundant with life. The seasons change and nature regener

My goodness, how is it Friday already? We had a great week of big  beading sales and fun jewelry making videos. How was your week? We hope you designed a wonderful necklace or three. We hope you had a

Thank goodness it's Friday! You made it through a long week. Why not treat yourself to some delightful  jewelry making videos? We have three fun and instructional videos this time. Learn how to make s

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo