The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day! This week, Kristen used her Kind Heart Bead Mix to design a fun bracelet. We invited Cassandra Spicer to a beading party and she joined Sara with our Champagne Toast kit. Check out our recap and get a shot of inspiration before TGBE!
Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts.
Jewelry Making Videos
The Great Bead Extravaganza Midwinter Market 2026
Grab our limited edition Kind Heart Kit especially made for our TGBE Midwinter Market 2026 presentation while supplies last. Be sure to grab our Midwinter Market 2026 Kind Heart Bead Mix, Bead Strand, and Beading Wire Trios, they are Soft Flex Company exclusives and will complement this kit beautifully.
Soft Flex Company's Midwinter presentation will be live on January 17th at 1pm PT. Check it out live on The Great Bead Extravaganza Facebook page and YouTube channel.
Beaded Valentine Jewelry Tutorial With The Kind Heart Mix
Beading Party With Cassandra Spicer Of Beads To Live By | Champagne Toast
Thunderhorse Descendant: Champagne Toast Asymmetrical Necklace
In Rose's Garden: Making Barbie Jewelry With The Champagne Toast Kit
Jenifer Miller: How To Make Earrings With the Champagne Toast Kit
Beki & Jenny: Easy Bracelet With Champagne Toast kit | Raise A Glass!
Joee’s Jewelry: Arctic Aurora Bracelets With Soft Flex Wire & Bargain Bead Box
Silversilk & Danielle Wickes: Jewelry With SilverSilk & Soft Flex Wire
Campbell Creations: Double Strand Bracelet With Czech Beads & Soft Flex Wire
This Beaded Life: Wild Sky Jewelry With Sam's Bead Shop & Soft Flex Wire
Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!
Visit the Soft Flex Company YouTube Channel!
Blog contributor Thomas Soles loves Jazz Age writers and crunchy french fries. His favorite gemstones are Lapis and Pietersite. His favorite hobby is day dreaming. And his favorite mustache is Freddie Mercury's. As you can see, he has a healthy (or possibly unhealthy) sense of humor. You can write to him at Thomas@SoftFlexCompany.com