Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

If you would like to learn how to design jewelry with a kumihimo disk, this is a great chance to get educated! This week, we offered up a massive guide on Everything You Need To Know About Kumihimo. W

Grab a cuppa and settle in. Kristen broadcast her latest episode of Free Spirit Beading on a rainy Monday morning. Nothing better than making jewelry in a cozy place while rain tick tacks on the windo

Happy Friday, beautiful beaders! Did you join us for our live videos this week? If not, this is an easy way to catch up and binge watch. We love to explore jewelry making and share techniques and tips

In the USA, we are celebrating our most patriotic holiday this week.  Independence Day is a holiday that is typically associated with the explosive flash and booming growls of fireworks painting the s

It was Kit Day this week. Our favorite day of the month! Kit Day is the last Wednesday of the month, it is the day we release our latest kit. The day we reveal the contents of our previous mystery the



  At Soft Flex Company, we stand behind thequa

Kit Day has returned! Kit Day is the most anticipated day of the month at Soft Flex Company. We put a fabulous jewelry making design kit together and release it at the end of each month. Each kit is a

Our Grateful Heart Design Kit was a celebration of World Gratitude Day. Learning how to embrace gratitude is a fabulous way to elevate your health and mood. If you let the stress of life weigh on you,

Sweater weather has arrived! We are excited to make cozy  fall jewelry. Do you need an update to your fall fashion? Check out the bountiful harvest of creative videos we have gathered for you. We cele

We celebrated our favorite Soft Flex Company holiday this week - Kit Day. Kit Day is a day for creative spirits and an abundance of inspiration. This is the day we reveal our recent design kit (Turtle

Join us for Joyful Beading! Our daily Joyful challenges are designed to lift your mood and ignite your creative spirit. Every Joyful event we kick off is a celebration of handmade jewelry. If you are

We had a gleeful week making jewelry on Mulberry Street. We dreamed some dreams and made some wonderful wockets with our latest kit – The  Whimsical Beadtastical Design Kit (Sold Out). Every mon

Our Lucky Charms jewelry making kit is a real pot of gold! The fun loving leprechauns at Soft Flex Company gathered a glorious collection of beading supplies to celebrate St. Patrick’s Day. This kit i

Do you love flowers? This week, we celebrated Kit Day and made some gorgeous flower jewelry. Kit Day is a Soft Flex Company holiday. It is a day full of vibrant creative energy. Let the seeds of inspi