My goodness, it is cold outside! Let the snow howl, we will keep warm and snug inside. This week, we learned how to wire wrap a cabochon. We stocked our shelves with stunning fossil coral. We had a be

Don't be frightened! There is still time to make a handmade piece of spooky jewelry to enhance your  Halloween wardrobe. Be the most bewitching specter on your block this season with an inspired and e

If you love beads, you HAVE to check out our Live Sales! This week, we had an incredible selection of rough cut diamonds, crystals, artisan metals and a bunch of BEAUTIFUL gemstones! You can't beat ou

Kit Day! We celebrated our favorite company holiday this week. We unboxed our Amalfi Coast jewelry making kit and we released our Under the Stars kit. If you love a mystery box, our kits are a themed

Season’s Greetings! Welcome to a holiday edition of Kit Day. Kit Day is Soft Flex Company's favorite day of the month. Kit Day is when we open and discuss the contents of our latest design kit. Our de

Happy Holidays! We hope you had a merry Christmas or a warm Hanukkah. We hope had a chance to gather with loved ones and are able to relax before the new year begins. Today, we are celebrating Kit Day

Join our VIB jewelry making community! Our Facebook group is loaded with talented jewelry crafters and inspirational artists. You can find daily creative prompts and masterful jewelry designs. Today,

Personal shoppers are all the rage right now! Apps and websites can get groceries to your house in minutes. Food services will send recipes and chef organized meals to your door. If you have the money

Welcome to Kit Day! We hope you are enjoying Customer Appreciation Week. Are you ready for more fun? Queen bees, Sara and Kristen, are going to give us a show. Today, they are opening our latest kit,

We were all about fall fashion and autumn jewelry styles this week. We have been looking forward to milder weather as the endless summer dragged on. Let's celebrate the season of spooky ghosts and pum

Visit our  Curated Colors collection! We paired vivid colors of our wire with hand selected items and beads that really harmonized with the wire tones. Why string your jewelry with a bland and lifeles

Can you believe it is 2022? We resolve to spend this year staying creative and happy. We are not going to let pandemic fatigue get us down. We have necklaces to string! If you want to make the best of

We have a colorful selection of videos for you to binge today. We added a splash of patina paints to our  components this week. We took a look some vivid new Czech Glass on our shelves. We introduced

Welcome to Kit Day. Today is our favorite  company holiday. We unveil our most recent mystery themed jewelry making kit and explore its contents. Last month we offered a Dr. Seuss inspired kit. The Wh

We had a wild week! Join the expedition! We celebrated Kit Day and opened our untamed Safari Design Kit. We learned how to make jewelry inspired by the new Sex and the City series 'And Just Like That'