The new year is here and we have so many jewelry making thoughts and inspirational projects to share! We had a great week of beading parties and fun. That was just the beginning - The Great Bead Extra

Do you use colorful wire when you are stringing beads? If not, then you need to check out our latest blog. We will let you know how you can turn a simple necklace or basic bracelet into an artisan qua

Pantone's Color of the Year is here! This time, we get two colors that pair well together - Ultimate Gray and Illuminating (yellow). This is not the first time Pantone has chosen two colors to represe

Sara had a lot of fun opening a "Breakfast at Tiffany's" Magical Mystery Box from Jesse James Beads. Jesse James has a wonderful selection of decadent beads on their site. Sara knew that she would lov

We had a great week! Kristen made a fantastic bracelet with her  square Kumihimo plate. Sara designed a necklace and earrings with our  Purple Rain Trios and Purple Rain Bead Mix. We introduced a new

Kit Day is tomorrow and we are celebrating hanami or flower viewing. Hanami is the Japanese tradition of viewing the blooming sakura or cherry blossom. The delicate pink canopy of the cherry blossom i

Beads Baubles and Jewels is a jewelry making show on public television. Host  Katie Hacker interviews jewelry designers and industry talent. She features segments teaching the viewers how to make thei

What a glorious week of creativity! We celebrated  Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry making kit was a real

We had a gleeful week making jewelry on Mulberry Street. We dreamed some dreams and made some wonderful wockets with our latest kit – The  Whimsical Beadtastical Design Kit (Sold Out). Every mon

A trail of rose petals on the floor. A bottle of Chardonnay chilling in an ice bucket. The stirring sounds of Vivaldi whispering through the house. Passion and devotion are on the menu.  Romance Trios

Hey, hey - It is a bonus video day! Check out Sara’s latest Live Facebook Design Challenge. Sara opens a Magical Mystery Bead Box from Jesse James Beads. The Mystery Box is full of focals, beads, and 

Welcome to  Kit Day! We adore Kit Day, it is a Soft Flex Company 'holiday'. If you are a passionate creator you are going to want to join us for a live jewelry demonstration. Today, we are unboxing ou

Welcome to Kit Day! Spring is in the air. Vibrant colors paint our world as winter recedes and life is renewed. Today is a fantastic day for inspiration and creation. Let's learn how to make jewelry t

Oh my goodness - it's Kit Day! If you are like us, you look forward to this day all month. Kit Day is a Soft Flex holiday. It is the day we launch our newest mystery beading kit. We unbox our previous

Welcome to Kit Day! We hope you are enjoying Customer Appreciation Week. Are you ready for more fun? Queen bees, Sara and Kristen, are going to give us a show. Today, they are opening our latest kit,