We hope you had a healthy week. We have been isolating and keeping our minds busy.  Making jewelry is a great quarantine craft. This week was full of fun beading distractions. We unboxed our previous 

Macrame is back! You might think macrame design disappeared with disco, but we have a contemporary DIY jewelry idea that is going to be a game changer. Macrame is not just for fibers and cords. Soft F

We love COLOR! Industries, like fashion, art, and interior design are built on radiant and wonderful color. Color theory can be the difference between a pleasant style and a LEGENDARY design. Each yea

Good day lovely people! We have seven wonderful jewelry designs for you. We used our favorite wire -  Soft Touch. Soft Touch is our premium beading wire. Soft Touch is 50% softer than Soft Flex. It ha

The biggest bead show on the planet has arrived! The  Tucson gem and mineral show is a city wide extravaganza. The city itself becomes one massive bead store as vendors from all over the world descend

Wow! We featured some absolutely stunning  jewelry designs this week. Our video recaps are a great way to watch how different designers work. When you have been working with a medium, like  Soft Flex

Did you catch our beading party with Jamie Yoshida? Jamie is an easy going creative soul in paradise. She is the owner of  The Bead Gallery in Honolulu. Get inspired to make some beach jewelry for the

Christi Friesen lives in an exotic place we all want to visit - fanciful imagination. Her world is full of the magical whimsy we remember from the Dr. Seuss books we relished as children. Her art is a

We have some absolutely gorgeous jewelry for you this Friday. If you are a designer, you won't want to miss this  video recap, you are going to get inspired! If you are a beginner, buckle up and settl

The  Great Bead Extravaganza is back! Make sure you join the group and join the fun! The Great Bead Extravaganza is the world's biggest virtual bead show. An exceptional collective of talented designe

Meet  Randee Brown! Randee is a small business owner and creative artist. Her online bead store carries finished jewelry, beading supplies, and handmade gifts. She has a wonderful YouTube channel wher

Wondering what jewelry to wear for Fall 2020? We revealed our  Fall Masterpiece Design Kit (Sold Out) this week and showed you some color options. This kit was a celebration of autumn and an homage to

We are busy making some jewelry for our Valentine's sweethearts. Would you like some ideas on how to spoil your special person? Break out your jewelry making supplies and let's get Cupid's Arrows aime

Soft Flex Company is returning to Oakland next week. If you live in the area or are planning a vacation, you should visit us at this fun bead show, we will be with SilverSilk at booth 213! Oakland is

The cold breath of winter has not slowed our creativity. We had a fiery week of jewelry making inspiration. We just loaded our shelves with some delightful TierraCast metal components and wanted to di