What a glorious week of creativity! We celebrated  Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry makin ...

It's Kit Day! The most awesome day of the month! Kit Day is a  Soft Flex Company holiday. If you are a member of our VIB Facebook group or part of our social media community, you are p ...

Good day lovely people! We have seven wonderful jewelry designs for you. We used our favorite wire -  Soft Touch. Soft Touch is our premium beading wire. Soft Touch is 50% softer than ...

Christi Friesen lives in an exotic place we all want to visit - fanciful imagination. Her world is full of the magical whimsy we remember from the Dr. Seuss books we relished as children. Her art ...

Did you catch our beading party with Jamie Yoshida? Jamie is an easy going creative soul in paradise. She is the owner of  The Bead Gallery in Honolulu. Get inspired to make some beach jewe ...

Oh my goodness - it's Kit Day! If you are like us, you look forward to this day all month. Kit Day is a Soft Flex holiday. It is the day we launch our newest mystery beading kit. We unbo ...

The biggest bead show on the planet has arrived! The  Tucson gem and mineral show is a city wide extravaganza. The city itself becomes one massive bead store as vendors from all over the wo ...

Welcome to Kit Day! Spring is in the air. Vibrant colors paint our world as winter recedes and life is renewed. Today is a fantastic day for inspiration and creation. Let's learn how to ma ...

Wow! We featured some absolutely stunning  jewelry designs this week. Our video recaps are a great way to watch how different designers work. When you have been working with a medium, like  ...

You are going to be buzzing today if you love bee jewelry. We are paying our respects to this sweet little creature. Bees are critically intertwined with us and we need to be aware of the struggles t ...

We have some absolutely gorgeous jewelry for you this Friday. If you are a designer, you won't want to miss this  video recap, you are going to get inspired! If you are a beginner, buckle u ...

The cold breath of winter has not slowed our creativity. We had a fiery week of jewelry making inspiration. We just loaded our shelves with some delightful TierraCast metal components and w ...

Soft Flex Company is returning to Oakland next week. If you live in the area or are planning a vacation, you should visit us at this fun bead show, we will be with SilverSilk at boo ...

We are busy making some jewelry for our Valentine's sweethearts. Would you like some ideas on how to spoil your special person? Break out your jewelry making supplies and let's get Cupid's Arro ...

Can you believe it is already October? How in the world did that happen? This week, we got into the spirit of the most spooky month and kicked things off with our  Hocus Pocus Design Kit (S ...