Wondering what jewelry to wear for Fall 2020? We revealed our  Fall Masterpiece Design Kit (Sold Out) this week and showed you some color options. This kit was a celebration of autumn and an homage to

Are you a jewelry designer? Are you a hobbyist that just has an overabundance of finished jewelry on hand? The holidays are here. Now is a great time to sell your finished necklaces and bracelets. Cur

Today we have an article from Lisa Kan. Lisa is a published author, glass artist, and jewelry designer. She left a career as an engineer to pursue her love of jewelry making and has never looked back.

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Do you love the floral beauty of spring? We have a stunning flower crown that is a fun project for any crafter or jewelry designer. Also, if you love the look of a passionate night in Paris, you won't

The Great Bead Extravaganza is back! Join the party this weekend. We hope you have a chance to check out the live jewelry demonstrations and get involved in the excitement. If your schedule is full, y

Way up high in the Christmas tree, I saw one candy cane looking at me. Boy do we have a delicious necklace for you. Kristen cooked up a simple and stunning design. This yummy beauty is perfect for an

Did you know you could save money when you buy in bulk? At  Soft Flex Company, you will find better value in bulk items. We have great prices on our smaller beading wire spools, but the larger quantit

Happy Halloween! The spookiest day of the year is here. We have one last Halloween  free beading project idea for you. You will love this decorative spider web. This web can be used as part of a jewel

Want to learn how to make jewelry that is full of personality and radiant color? Make a splash with our free  jewelry project ideas. We will show you how to paint a playful pendant. Check out our favo

Color is amazing. Color is organic and wonderful. If you settle for sterile gray beading wire, your jewelry will be calculated, but boring. Breathe some life into your jewelry making supplies. Enrich

Wow. What a year it has been. Unprecedented drama and turmoil. And just when we need our friends most - we all have to quarantine and social distance. Let's forget all of our troubles. Just for a week

Don't let the little ones have all of the fun this  Halloween! You deserve some quality time with your favorite ghouls and goblins. Let's make a little hocus-pocus this month. We are joining the horde

My goodness. Halloween is only a month away. It is time to scare up some DIY Halloween costume and Halloween  jewelry ideas. We have some frightful suggestions. We have a bunch of great jewelry making