We want to thank you! Last year saw so many global changes. It was a scary time for small business. We were fortunate to have a community that let us thrive during a time when the future was uncertain

Imagine the darkness shattering and a glowing veil of spinel and misty pink tourmaline heralding the entrance of an ancient wizard. Purple tendrils of smoke dancing around a foreboding high tower.  My

We celebrate color at Soft Flex Company. But there is nothing more lavish than the look of real gold and silver. If you are designing high end jewelry, our Trios Extreme Beading Wire is the perfect ad

We hope you spent this week rocking around the Christmas tree! We had a merry time making handmade holiday  ornaments and crafts. How about you? Did you get your shopping finished? Did you enjoy a nic

Soft Flex employees got an early Christmas present and we wanted to share it with everybody! We thought it would be fun to see how our team turned our Retro Christmas Design Kit into a collection of p

It has been a busy month! Our calendars have been so full that we have hardly had time to finish our  Christmas shopping and decorating. No silent nights for us this December! If you wish you had some

Can you keep a secret? Boy! This last month was tough for some of us. We included some incredible new items in our recent mystery  jewelry making kit. We wanted to shout it from the windows! It was di

We love  Vintaj products. Vintaj offers so many ways to explore your Colourful Soul. The online shop is a utopia for beaders and craft/ hobby folk that love to mix media and try new things. The compan

Welcome foolish mortals! Do you dare enter our spooky citadel of harrowing holiday delights? We have ghoulishly easy Halloween crafts for adults and cute Halloween crafts for kids. Spin a wicked web o

Do you know what the best beading wire is for that bracelet you want to string? Do you know why Soft Flex carries so many colors of wire? Are you still in the dark about beading wire? Read on and get

Do you love color as much as we do? We think jewelry comes alive when you design with color in mind. We think you should string your jewelry with a  color wire. Show your wire! If your jewelry making 

This week has been a busy blur of  jewelry making and fun. How would you like to join us and watch some videos? We filmed some great stuff this time. Kristen showed us how she finishes her  Viking Kni

We had a fabulous time sitting down with Cassandra Spicer. Cassandra is a talented jewelry designer and brick and mortar bead store owner (Beads to Live By). We asked Cassandra about her business and

TGIF! Time to relax and make some  jewelry. Let the stress of the week ebb away like a gossamer tiger. We have so many great videos for you today. Are you up for an amazing binge watch? Today, we are

We have some absolutely gorgeous jewelry for you this Friday. If you are a designer, you won't want to miss this  video recap, you are going to get inspired! If you are a beginner, buckle up and settl