The cold breath of winter has not slowed our creativity. We had a fiery week of jewelry making inspiration. We just loaded our shelves with some delightful TierraCast metal components and wanted to di

This Father's Day, celebrate the amazing fathers and grandfathers in your life with a meaningful gift made by you. We share hundreds of jewelry design ideas for women, but guys like jewelry too! Befor

Welcome to  Kit Day! We adore Kit Day, it is a Soft Flex Company 'holiday'. If you are a passionate creator you are going to want to join us for a live jewelry demonstration. Today, we are unboxing ou

Macrame is the ancient art of knotting. It has been used to create decorative fringes or functional textiles and tools. It's origin is credited to Arabic weavers in the 13th century. They may have cre

Pantone's Color of the Year is here! This time, we get two colors that pair well together - Ultimate Gray and Illuminating (yellow). This is not the first time Pantone has chosen two colors to represe

Don't be a drone with boring earrings. Escape the hive mind and be a trailblazer with handmade jewelry! We are going to show you some exciting  jewelry techniques and beading supplies that won't sting

What a glorious day! The breeze is cool. The skies are clear. I should be working, but I think I am going to string a  necklace first. There is never a bad time to create a lovely piece of jewelry. I

The biggest bead show on the planet has arrived! The  Tucson gem and mineral show is a city wide extravaganza. The city itself becomes one massive bead store as vendors from all over the world descend

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Love is in the air! We were lovestruck with jewelry this week. Cupid's arrows tickled our creative sides and we spent our days dreaming up lovely new jewelry ideas. We learned how to make earrings wit

Happy New Year! We hope everybody had a wonderful holiday season. We hope you are refreshed and ready to conquer. 2021 is going to a be a blast! If you are one of the beautiful beaders in our communit

This week was sealed with a kiss! We unboxed our decadent  Chocolate Kiss Jewelry Making Kit. If you adore the rich, velvety taste of chocolate, you will love this kit! The beading supplies inside wer

This week on Free Spirit Beading with Kristen Fagan, I show how to make a woven bracelet using rainbow colored crystal beads, Soft Touch™ and Soft Flex® beading wire on a Mini Macrame Board. This wrap

This week on Free Spirit Beading with Kristen Fagan, learn how to make a half knot spiral Macrame bracelet using Soft Flex Beading Wire on a Mini Macramé Board. If you enjoy macramé or are curious to

Love is in the air! We celebrated February with a Valentine's Day inspired kit. Our Lovebug Design Kit (Sold Out) was Cupid approved and curated with passion. We loaded this adorable collection of jew