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The holidays are almost here! This is a great time to finish up with your gift giving. If your loved ones love making jewelry, we have design kits that are loaded with beading supplies. If you are des
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Customer Appreciation Week begins on Monday. We are so excited! We decided a party was in order! We love a good beading blast. Last Friday, we gathered up our friends from the Great Bead Extravaganza
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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It is design kit day at Soft Flex Company. We are so excited! Our design kits are themed jewelry making kits. Each kit is a mystery until we reveal the contents (a month after initially offering it).
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Charlene Gary is a fantastic crafty person. She is versed in all things arts and crafts. From metal work and jewelry design to sewing, crocheting, and knitting - she is always exploring and always cre
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What a wonderful week of color! We have so many great free crafting ideas for you. Summer is in full swing and we are making jewelry to celebrate! We have the vibrant pop of rainbow jewelry. We have
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Easter is an egg-citing time to explore colorful jewelry designs. The holiday is a parade of colors. Milky pastel and mystical purple make for stunning necklace combinations. Grassy greens and yumm
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We love a beading party! Our most recent was a blast. We sat down with Danielle Wickes. She is a jewelry designer and a content creator for John Bead. We discussed the hobby/ craft business, jewelry m
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Magical Crimping Pliers are one of our favorite tools. They have replaced the need to conceal finished crimps with crimp covers. Magical Crimping Pliers crimp a tube and turn that tube into a beautif
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa
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We had too much fun this week! We strung a two tone necklace that was inspired by one of our favorite fashionistas. We threw a beading party and celebrated two hole beads. And we got into the happy ha
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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Ever wonder what a professional jewelry designer’s studio looks like? We asked Lori Anderson about her creative space. Lori is a lampworker, bead stringer, and all around crafty person. She was kind
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We had a stellar week of jewelry making fun and indulging in our favorite crafts. We celebrated our favorite company holiday - Kit Day! Check out the Camp Out Design Kit (Sold Out) we unboxed and see
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Sex and the City was a show that was as devoted to fashion and jewelry as it was to drama, comedy, and relationships. We loved seeing the elegant designs that Carrie, Miranda, Charlotte and Samantha w
