Brrrr! A cold snap left our teeth chattering this week. We stayed warm by making jewelry and sharing our crafts with family. How did you beat the chill? This week, we learned how to make  m ...

Would you like to learn how to make Halloween jewelry? We have some great craft ideas for children of all ages. Today, we are looking at the fun side of Halloween. We are making jewelry ...

Do you know how composition affects your jewelry designs? Composition is the balance of color, contrast, and kinetic intrigue. Composition is the careful arrangement of the beads on your de ...

We love color. From our colorful Trios Beading Wire Packs to our books (Show Your Colors), we love color and the richness it brings to jewelry making. Last week, we looked at the& ...

Let's start with a dilemma. What do we do with our favorite new multi-colored focal  bead? Do we frame it with clear glass beads? Do we use choose a color from that focal bead and string wi ...

You know what we miss? Parties! And friends... And making jewelry with friends... But we are not letting COVID get us down. We have found ways to celebrate and enjoy hobby/crafts with friends, eve ...

Happy New Year! Kristen returned for her first video of the New Year this week. It's a simple dangle earring design that uses a closed jump ring as a design component paired with beads from our ne ...

Do you love to binge watch jewelry making tutorials? Today is going to be a real treat, if so. We have six videos featuring three different jewelry designers. This recap is full of color ...

Do you like a challenge? If a jewelry making challenge excites you, you need to check out our beading Design Kits. Our Design Kits are created to be stimulating and thoughtful. We p ...

The chilly winds of fall are blowing and summer seems like a distant memory. Historically, the colder months may have seen an uptick in jewelry making as people gathered around a warm hearth and m ...

Wondering what jewelry to wear for Fall 2020? We revealed our  Fall Masterpiece Design Kit (Sold Out) this week and showed you some color options. This kit was a celebration of autumn and a ...

The holidays are almost here! This is a great time to finish up with your gift giving. If your loved ones love making jewelry, we have design kits that are loaded with beading supplies. If you are de ...

Bead stringing can be incredibly confusing to a jewelry making beginner. There are so many variables in what seems like such a simple craft. If you are a beginner, you probably have a lot of ...

It has been an amazing week at Soft Flex Company. Sara, our beading and jewelry making guru, delivered her first boy on Thursday! Baby boys are wonderful. We are so excited for the ...

Do you love color? Do you feel you have a grasp for color? The beading and jewelry industry thrives on rich, vibrant color. The Pantone Color of the Year is something many of us look forward to.