Shhh. We have a secret. Have you heard of our Econoflex or Pro Econoflex Wire? We don't talk about it as often as we would like. We are so fond of our Soft Flex Beading Wire that we forget that we hav

Do you know what the term 'jewelry findings' means? Do you know what are considered findings? Did you know that the terms 'findings' and 'components' can be used interchangeably? Today we have a blog

Are you planning on taking a trip to Tucson this year? We have a little bit of the colorful history of the  gemstone, mineral, and fossil show scene. We have information on how to find Soft Flex Compa

Summer is nearing an end. Time for the comfort of pumpkin spice and the warm hug of a favorite sweater. Time for scaring up some  Halloween earrings and dusky fall jewelry. If you love this time of ye

Last Update May 25, 2018 At Soft Flex Company, accessible from %%GLOBAL_ShopPathSSL%%/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of...

Are you starting a new career in bead and jewelry design? Or are you just looking to have some fun with arts and crafts? There is no better way to be creative than designing your own jewelry! There ar

Do you love jewelry? Do you love saving money? You need to make your own handcrafted jewelry. Experience the joy of crafting. Make one-of-a-kind necklaces and bracelets. Stringing beads allows you to

Well, the  holidays are over and life is returning to a familiar busy pace. We hope you had some time to relax and take a needed break. After sharing warm moments and good fun with our friends and fam

We have four wonderful free jewelry project ideas for your WigJig Olympus Lite. This is an amazing wire jig board. The holes on the board are slightly larger than the related WigJig Delphi and spaced

Another glorious week! We had a blast making jewelry and enjoying the fellowship of our beading peers. We threw another Zoom jewelry making party this week and got to sit down with Jill Wiseman. We le

Do you need to restock your jewelry making tool kit? Visit our website and save! We have weekly sales and discounts. We have giveaways and more. Our online catalog has a wonderful selection of high qu

Hello beautiful beaders! We hope you had a healthy and amazing week. We spent ours making some alluring jewelry and embracing all things arts and crafts. We have a fabulous mask video for you if you a

Magical Crimping Pliers are easy to use. So, why is it that you are having problems at every turn? Every jewelry making video makes it look simple and quick. But here you are turning a crimp tube into

The second annual Customer Appreciation Week was an amazing week of jewelry making demonstrations. We enjoyed spending quality time with the bead stores and designers that make this industry incredibl

We launched our Facebook Live Sales over a decade ago, and they're still going strong! Today, we host our sales on CommentSold, which makes shopping easier than ever through our Live Sale website and